It must be nice to make a product so innovative and beneficial that your customers will do your marketing for you. Just ask Nissan!
“LEAF owners have become our most effective marketers. Their enthusiasm for their LEAF and its benefits drives family, friends and co-workers to consider and purchase one for themselves,” says the director of Electric Vehicle marketing at Nissan, Toby Perry. Since that’s the case, Nissan has got a lot of help: They have sold 60,000 LEAFs (LEAVES?) so far.
To give customers ample time to do their marketing, Nissan recently sponsored the National Drive Electric Week. Last year, there were 100 local events held all over the country, with 35,000 people attending. These events are a way for people to “spread the word about the benefits of driving electric,” according to Perry.
We at Gladstone Nissan encourage you to pay us a visit and check out all the fun and eco-friendly Nissan models we have in stock!